Supreme Petfoods has added a new guinea pig food to its Science Selective brand.
Launched to coincide with Guinea Pig Awareness Week 2022, Science Selective Junior Guinea Pig expands Supreme’s existing range of lifestage diets reflecting consumer demand for species-specific nutrition throughout life.
The new product is tailored to meet the nutritional requirements of guinea pigs up to the age of 20 weeks. Combining dandelion and fennel with a protein content and a vitamin-mineral profile formulated to sustain growth, the new product is designed to ensure that the nutritional needs of young guinea pigs are perfectly met. The Junior diet is also fortified with stabilised vitamin C.
Even though Junior products are only fed for a short time, they represent a significant point of market entry and recommending a premium brand that is only available from specialist retailers can help ensure pet owners remain loyal customers, according to Claire Hamblion, Marketing Director at Supreme.
She said: “Supreme’s Science Selective range has particularly strong brand loyalty, with 80% of Junior food shoppers remaining brand loyal when switching to adult food. “Recommending a Junior diet ensures young guinea pigs get the best start in life, while also laying the foundations for long term shopping habits and repeat store visits.”
Available in a 1.5kg bag with the packaging designed to sit alongside Science Selective Adult Guinea Pig, the Science Selective Junior Guinea Pig pack has an RRP of £6.90.
POS material including barkers, wobblers, care guides, and loyalty cards, plus free samples, are available to retailers.